The LEGO Firm History

The SEGLAR brick has become a worldwide sensation that is as much a part of the cultural fabric as Billund, the little city in Denmark where everything began. Nevertheless the company’s progress into an industry giant wasn’t without the show of setbacks and challenges. One of those arrived 1942 if your warehouse open fire consumed most of00 the toy manufacturer’s wooden inventory, leading Ole Kirk Christiansen to make an essential decision.

He decided to switch the company from wooden toys and toy automobiles, which had been their bread and butter, and move into clear plastic toys. It will be a major adjust for the family-owned organization, and the one which was not at first well received.

A journalist noted that “plastics can never replace very good, solid wood. ” But Godtfred Christiansen persevered and started to experiment with new designs that utilized plastic. The first tentative step was your introduction within the Computerized Binding Stones that gripped together in order to avoid block systems from toppling on kids.

The new Lego bricks did not become the well-known toy that we realize today till 1949. Until then, the interlocking stones were more of a construction plaything than a proper building gadget. It was also not right up until 1958 that satisfying clicking coupling program started to be a standard characteristic.

Throughout the 1972s, the company continued to broaden in production and market reach. The company added Legoland topic parks into the mix and launched more advanced sets that were geared toward older people, including the Technic line of small parts such as axles, gears, redressers, and widespread joints.


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